Head to Toe

Roxy Spring/Summer 2012

I was recently asked if I were to hypothetically create a S/S 12 collection for the ROXY brand what would my mood and theme be? This is what I came up with. The look is an edgier take on the typical beach esthetic of Roxy. Soft metallics mixed with leather, silver embellishments, scuba esque trims and draped silhouettes create a soft and hard contrast. The silhouettes are inspired by seventies dresses created by Halston and worn by Bianca Jagger. The S/S 12 scuba trend is incorporated in a new way using a soft surfer vibe. Darker sea life like Octopus tentacles, jellyfish, and sea urchins are a huge inspiration for the trimmings. Draped hooded capes inspired by Bianca, Liza and Grace Jones worn during the days of Studio 54 are transformed into ultra wearable pieces for the Roxy girl. Octopus ink, spilled oil, jagged ocean rocks and molten metal create a mood of beachy rebellion. The Roxy teen is evolving and so is her color palette. Sophisticated but still fun, the collection includes rocker black, ethereal whites, subtle mauves, liquid greys, and shimmering gunmetal. Pantone’s mellow mauve, Metallic coated grey, deep taupe, whisper white, and high rise are a jumping off point for the collection. 

My Roxy Customer: The Downtown Beach Bunny

Gone Fishing....

It’s classic resort with a twist. There’s a new captain in town! Rather then your typical sail boat captain S/S 11 draws from the inspiration of fishing boats and oil riggers. The look has been roughed up a bit and raincoat yellow is everywhere. Another huge trend I first noticed on the Sartorialist is the grungy worn and torn work boot. Multiple buckles, rubber soles, and metal clasps. Fashion forward cities like NY and London have adopted and embraced the new look. Innovative new fabric finishes arose this year that result in garments appearing wet and ocean misted. Definitely another big trend for the season! 

Flawless Resort Styling

It’s Resort Season and labels like Miu Miu, Chanel, and Louis Vuitton are right on key with the season’s newest trends. Feminine candy pinks, sage greens, and honeysuckle oranges are making a beautiful impact on and off the runways. Ad campaigns featuring fruits and flora, Editorial photoshoots with mountains of ruffles and Victorian landscapes, Home décor displays with whimsical patterning and vivid splashes of this season’s hottest new colors. The ladylike styling of Miss Jessica Alba in Elle’s December Issue is reflected everywhere right now! She looks just as delicious and artistic as the treats lining the walls of Dylan Lauren’s Candy Bar in NYC.