When you think Social Networking many, myself included, think of tech savvy twenty something’s with smart phones, Facebook pages, and fashion blogs. Parents, even grandparents aren’t exactly the model cyberspace navigators. Well think again. A growing population of senior citizens are establishing an overwhelming web presence. The days of 65 year-olds being clueless about how to navigate the web are over. The statistics are quite shocking. While teens are focused on Facebook and Twitter, seniors ages 35 to 73 are on the hunt for information and search the widest range of websites and blogs in addition to their Facebook accounts. Even some of the most popular Tweeters are senior citizens. Think Oprah and Martha Stewart. Premiere forecaster, David Wolf stresses the importance of the over 50 demographic in his trend report for Spring 2011. The sorely neglected age group is just as tech savvy as the youth generation and continues to be overlooked. With more spending power and discretionary income then any other US group, the senior citizen group is worth $19 Trillion. Keeping in mind the online presence of this age group when developing products and services would be extremely wise.
